Zlín Zoo is no longer just a zoological garden focused on breeding animals, educating the public, or providing a place to relax. One of its main priorities is now offering direct assistance where nature needs it most—whether in the Czech Republic or as far away as New Zealand. Visitors themselves play a vital role in this mission.
To support this goal, we launched the 4NATURE fundraising campaign in 2018. Through an interactive fundraising model, we gave visitors the opportunity to choose whether they wanted to voluntarily join the 4NATURE project and which of the selected conservation campaigns they wanted to support. Visitors can decide whether to pay admission with a contribution toward animal conservation or without. This approach has proven to be very well received.
However, in the first two years of running the campaign, we realized that this setup had certain limitations—mainly that it only allowed contributions to conservation projects via the purchase of 4NATURE tickets. Yet many visitors and members of the public expressed a desire to support rescue programs in other ways, such as by bank transfer or through the purchase of themed merchandise.
To expand the ways people can contribute to these rescue efforts, we established the 4NATURE – LET NATURE WIN donation account on April 1, 2020. This account builds on the original fundraising project and offers several options for support:
The simplest way to contribute is by purchasing a 4NATURE admission ticket, which includes a 3 CZK donation per person toward animal conservation. After scanning the QR code on the interactive panels, visitors can choose which of three rescue programs will receive 2 CZK of their contribution. The remaining 1 CZK goes into a universal 4NATURE fund, supporting other Zoo Zlín initiatives not included on the touchscreen panels—such as the reintroduction of Griffon vultures in Bulgaria.
If visitors do not wish to support animal conservation, they can choose the STANDARD admission ticket instead.
Donations to the 4NATURE – LET NATURE WIN fund can be made directly to the following bank account:
Account Number: 123-1541640267/0100
Each year, Zoo Zlín presents its three most important conservation projects through its interactive panel system, allowing visitors to choose which one to support.
VULPRO, South Africa
OKAPI, Democratic Republic of the Congo
ELEPHANT CONSERVATION, Ethiopia
